Be yourself ：realme return to the domestic smartphone market
by editor ·
David Wang
On May 1st last year, OPPO officially announced the launch of its mobile phone brand realme, which was manufactured in India by using the OPPO production line, and after two weeks launched the brand’s first phone Realme 1 that it’s price is around a thousand yuan. After three months, Sky Li, the former OPPO vice president and OPPO overseas marketing manager, announced on Weibo that he will serve as the CEO of Realme and independently operate this brand that focuses on overseas markets. However, in the Indian market, realme is taking the mass market, lower-end models as the main force to capture a large market share. Back in the Chinese market, realme combines the needs of Chinese consumers and upgrades especially for young people, thus having realme X.
Since the beginning of this year, the competition between the domestic smartphone market can be said to be unprecedentedly fierce. At the same time, major brands are actively pursuing new machines at the expense of the old ones, hoping to achieve the goal of increasing sales. Of course, OPPO is no exception. Its independent brand realme, which is mainly engaged in overseas markets, returned to China today (May 15th).
Today, realme returned to the domestic market, and marked the slogan of “Dare to leapfrog”. And It hope that with every young person who wants to leapfrog and dare to leapfrog. “Consumer Electronics” magazine reporter learned at the new product launch conference held on May 15th that the release of realme X youth version and realme X brought consumers a very good experience in terms of design, function and quality.
The performance upgrade of the realme is a good way to attractive consumers
What should be the phone that meets the daily needs of young people? How to solve the three major problems of the mobile phone:poor operations, out of memory, insufficient battery life? Realme product director Wang Wei gave the answer at the conference. He introduced and compared its performance with the newly listed realme X.
Wang Wei introduced that the realme X and realme X youth versions are equipped with the Snapdragon 710 mobile processing platform. The 10nm process technology integrates the Adreno 6-series GPU and the AIE artificial engine. The powerful performance such as the Snapdragon mobile processing platform means that Realme X has higher and faster processing efficiency and lower power consumption.
And, HyperBoost 2.0 has been added, and the performance is even better. Even large mobile games such as the PUBG Mobile and the Kings of Glory can run smoothly. Higher frame rate and better picture quality give users a better gaming experience.
In terms of battery life, it is equipped with a large-capacity battery of 3765mAh (typ.) and adopts VOOC flash charging 3.0 technology, which can realize the “fast return blood” function of “charging for 5 minutes of call for 2 hours”, so that users no longer worry to use the mobile phone for battery life and charging.
For the user’s attention to the appearance of the problem, realme X uses 6.53 “Samsung AMOLED full screen, 2340 × 1080 resolution, NTSC color gamut 100%, 5th generation gorilla glass coverage, screen ratio is as high as 91.2%. Concealed lift camera is centered Design, self-timer angle is better, 0.74s speed up and down, 200,000 times lifting standard and it supports the latest generation of under-screen optical fingerprint sensor, unlock faster, and compensated light projection, strengthen fingerprint edge signal collection capability. The design inspired is from the steampunk concept.
In terms of photography, realme X adopts rear dual camera, the main camera is Sony IMX586 48 million sensor, supports a new generation of super night scene mode, super rejuvenation, 960 frames of slow motion photography, 5 kinds of portrait new style, 16 kinds of AI scene intelligent recognition, and the secondary camera is 5 million pixels.
Front-facing camera a 16 megapixel Sony IMX 471 sensor. On the system side, realme X will be equipped with ColorOS 6, with realme exclusive vision, icon, wallpaper new design, intelligent voice assistant Breeno will also be a new combination with realme in the intelligent level.
Dare to leapfrog, do products that young people know better
In the face of fierce competition in the mobile phone industry, the Chinese market is even more so. At the press conference that day, Consumer Electronics magazine asked why Realme chose to come back at this time. Realme founder and CEO Sky Li said that China is the world’s largest smartphone market and the base of Realme. In an environment where mobile phone brand concentration is getting higher and higher, consumers expect new brands and expect to know more about their products. “Realme’s initial intention is to create a product with a full range of experience for young people. Based on this, we have put forward the concept of “Dare to leapfrog”. We hope to provide young consumers with products that are more pleasantly surprised in the same price range. Design, performance, quality, etc., must exceed expectations.” Li Bingzhong said.
Main online market price is really cheap
The reporter learned that realme X is a flagship machine targeting the mid-end online market, the price, realme X 4+64G version 1499 yuan, 6+64G version 1599 yuan, 8+128G version 1799 yuan, realme X master version ( 8+128GB) The price is 1899 yuan, which will be sold at 10:00 on May 20th.
I hope that the return of realme will provide consumers with products that are more pleasantly surprised in the price range. They must exceed expectations in terms of design, performance, quality and experience. Just as the brand spirit that realme delivers to users, changing the world does not require seniority. If you dare to leapfrog, you may become a subversive.
