Xiaofeibao Boosts Belt and Road and Signs Consumption Guarantee Service Agreement with B&R BND and Miracle Dynasty
(Site of the National Brand and Belt and Road Forum)
On December 9th, 2017, the ‘National Brand and Belt and Road’ Forum was held in Ryukyu (Okinawa), which has long been known as the ‘Bridge of Kingdoms’. At the forum, Shenzhen Xiaofeibao Network Technology Co., Ltd., B&R BND Management Co., Ltd. and Miracle Dynasty Fine Bone China (Shanghai) Co., Ltd. formally signed a consumption guarantee (Xiaofeibao Service Quality Tracking Alliance) service cooperation agreement. Xiaofeibao thus began to provide guarantees for high quality products.
(Consumer Electronics participates in the forum throughout)
(Related reports on the forum by Japanese media)
The following day, NHK comprehensively reported on the ‘National Brand and Belt and Road’ Forum. So far, many Japanese mainstream media groups have reported on the event. In addition, Consumer Electronics also participated in the forum throughout.
Xiaofeibao Launches ‘Xiaofeibao Service Quality Tracking’ Certification Standards
(Shenzhen Xiaofeibao Network Technology Co., Ltd. President Wang Fushan makes a keynote speech)
At the forum, CECC Deputy Secretary General, Consumer Electronics Executive Director and Shenzhen Xiaofeibao Network Technology Co., Ltd. President Wang Fushan gave a keynote speech entitled ‘Xiaofeibao Boosts the Belt and Road’. Wang Fushan said Chinese products go global and foreign products come to China through the Belt and Road. How can we make lesser known but high-quality products recognized by consumers worldwide? This is an issue that Xiaofeibao has been considering. Can Chinese enterprises make a set of certification standards for products similar to Michelin Star system for restaurants? That is to say, in which a product is globally recognized when it obtains third-party certification.
In this context, Xiaofeibao boosted the Belt and Road and launched consumption guarantee (Xiaofeibao Service Quality Tracking Alliance) certification standards. As Wang Fushan said, “Xiaofeibao wishes to provide consumption service guarantees for products and services that go out and are brought in via the Belt and Road through the big data of user comments. In the future, the ‘Xiaofeibao label’ on products will mean that the product’s quality and services meet the standards of the ‘Xiaofeibao Service Quality Tracking Alliance’. If there are any defects in such products, consumers can have them solved and obtain compensation from Xiaofeibao in advance. We hope to develop the Xiaofeibao product and service evaluation system in a manner similar to that of the Michelin Star system for restaurants.”
Wang Fushan explained that Xiaofeibao is an online customer service platform co-established by CECC, Consumer Electronics and Shenzhen Xiaofeibao Network Technology Co., Ltd. It is a service manager for global consumers which is able to solve all consumption problems in consumers’ daily lives in a one-stop way. As of November 2017, Xiaofeibao had over 5 million registered members. With the massive data of consumer complaints backstage, Xiaofeibao is the national consumer complaint data provider of the State Administration of Industry and Commerce. It also has more than 200 million items of data relating to the quality inspections of many domestic products by national authoritative testing organizations. In addition, according to the downloads and praise of users, ‘Xiaofeibao’ without paid promotion ranks first when the keywords ‘315’, ‘rights protection’ and ‘complaint’ are searched in App Store.
As Wang Fushan continued, “Xiaofeibao will track product quality and services in the four aspects of public praise, full-course data tracking, strict access mechanism and compensation in advance.” For public praise, Xiaofeibao is an objective, impartial and independent third party. For full-course data tracking, Xiaofeibao has the big data of quality inspections and spot checks by national authoritative organizations, big data of product after-sales services and big data of third-party complaints. For the strict access mechanism, only products that have passed all spot checks and caused no harmful mass incidents for three years are qualified to be included in the Xiaofeibao Service Quality Tracking System. And for compensation in advance, Xiaofeibao solves such consumer pain points as difficulty complaining, long processing period and low satisfaction; when the after-sales services or rights protection of products in the Xiaofeibao Service Quality Tracking System are inhibited or delayed, Xiaofeibao can make compensation and solve problems first, then take full responsibility for subsequent service issues.
In addition, Wang Fushan introduced the participants to the international awards won by Xiaofeibao. Winner of the 2017 Asian Electronics Information Industry Innovation Award, ‘Consumption Service Manager’ advocates the idea that ‘users enjoy services and we deal with service issues’. Consumers input the basic product information including ‘invoices and warranty cards’ into the Xiaofeibao ‘Consumption Service Manager’, and Xiaofeibao will provide services including “product use and maintenance tips, ‘three guarantees’ period reminder, similar product warnings, warranty extension, connection to enterprises’ online customer service centers, one-click after-sales consultation, one-click complaint follow-up, nearby repair station search and comparison, quality product recommendation and trial application”, and tracks and supervises all the service links of products to realize worry-free consumption. Meanwhile, Xiaofeibao has built a good relationship and carried out strategic cooperation with such authoritative international forums as the Asian Electronics Forum (AEF), World Electronics Forum (WEF) and Consumer Electronics Show (CES), and the enterprises, industry associations and governments of many Asian countries. As Wang Fushan pointed out, “Xiaofeibao sincerely wishes to facilitate cooperation with various circles of Japan taking advantage of this trip to Okinawa to help excellent Japanese enterprises introduce their products to China via the Belt and Road, and bring more quality Chinese products to Japanese consumers.”
Xiaofeibao Formally Signs Cooperation Agreement with B&R NBD and Miracle Dynasty
Witnessed by participants from different countries, Shenzhen Xiaofeibao Network Technology Co., Ltd. President Wang Fushan, B&R NBD Management Co., Ltd. President Chen Bo and Miracle Dynasty Fine Bone China (Shanghai) Co., Ltd. President Zhao Chunyang formally signed a consumption guarantee (Xiaofeibao Service Quality Tracking Alliance) service cooperation agreement. As the representative of Chinese state banquet ceramics, Miracle Dynasty is a typical national brand enterprise that was recommended by B&R NBD to Xiaofeibao. Reportedly. Miracle Dynasty has undertaken banquets for distinguished guests from 246 national and international organizations as the ‘state banquet’ tableware provider, and is rated as ‘China’s No. 1 banquet tableware brand’. Wang Fushan said that consumers who buy Miracle Dynasty’s products that bear a ‘Xiaofeibao’ label will enjoy a double guarantee of service and quality.
(Mr. Wang Fushan gives an interview to the media)
After the forum, Wang Fushan gave an interview to the media. In the future, Xiaofeibao will select leading enterprises that meet the consumption guarantee (Xiaofeibao Service Quality Tracking Alliance) standards from all industries using the big data of national consumption experience, track product quality and services throughout the whole process, and select various products and services worth buying for the users, thereby enhancing the consumption service level of the nation and even the world, improving the consumption environment and becoming the world’s largest online consumer service platform.